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Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee....The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe. The creative shows miniature figurines enjoying the Jubilee celebrations. The work will run from 14 May ...
Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group...in either Mr Mrs Smith loyalty money or cash. The brand follows King of Shaves and Hotel Chocolat in turning to consumers to fund expansion. James Lohan, chief executive of Mr Mrs Smith , said ...
Premier Foods-owned Mr Kipling is debuting a novel marketing initiative, which will involve...The tailored JCDecaux outdoor sites can distribute up to 500 Mr Kipling Angel Slices every day. At the touch of a button, the vinyl-wrapped posters will also emit the cake's aroma to try and lure in consumers. The move marks a change in advertising tack from Mr Kipling, as it undertakes more ...
Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition...The 30-second TV spot shows a grandmother at home with her grandchildren. The brand aims to broaden its appeal from traditional cakes to convenient snacks, and is targeting mothers. Iwan Williams, the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment ...
for the interactive iPad edition of T3, separately to its magazine ABC figures due out today....that combined with these enhanced edition figures T3 will deliver its highest ever circulation. Launched in October 2010, the T3 interactive iPad edition has been the UK s most successful lifestyle app, the highest ... ,000 digital magazines over 40% of which are subscriptions. Nial Ferguson, group publishing director of T3 ...
the potential of ads in tablet content, especially in genuinely interactive content such as its T3 magazine app ... certificate for the T3 iPad app based on 12 months of trading. Jim Ranson, technology ad director, told his agency audience: "We don't want this massive opportunity to slip through our fingers." The point ...
Totaljobs.com has launched a humorous ad campaign introducing Mr Luck, the brand mascot....The 30-second TV ad, created by VCCP London, features Mr Luck giving unsound careers advice to an unwitting jobseeker. The comical ad aims to show people don't need luck to find a new job but a helpful practical website such as Totaljobs.com. The campaign will run until 5 February across ITV channels ...
-owned Snickers chocolate bar, replacing fellow 1980s icon Mr T..... It also ran a nationwide road show to publicise Mr T's free BA flight to the UK. Follow John ... in the new Snickers ad, but would not give further details. Snickers has previously used Mr T to front ...
Tropicana and Quaker, is a self-styled 'Mr Breakfast'. 'It would be difficult for me to work on a product I don't associate with,' he says. 'I've got to the point that if I don't have a glass of Tropicana ... . This 'Mr Breakfast' moniker comes from his responsibility for two of the UK's biggest morning brands ...
LBi International has acquired New York-based social media agency Mr Youth for up to $50m (£31.4m...Mr Youth, founded in 2002, specialises in social media, experiential and word of mouth marketing ... and Microsoft. LBi will incorporate Mr Youth's proprietary technology platforms, including CollegeFest and Repnation, and its distribution channels, into its own intellectual property. Mr Youth will remain in New ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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