Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
by unknowns such as Babylon Zoo and Mr Oizo become chart-topping hits. Sweet spot Connecting ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
', 'Gordon Ramsey' and 'Mr Bean', which it introduces with the suffix 'the world of...'. They direct users ...
Mr & Mrs Smith adds hotel sub-brands
01 May 2012 | by Nicola Clark
Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group...in either Mr Mrs Smith loyalty money or cash. The brand follows King of Shaves and Hotel Chocolat in turning to consumers to fund expansion. James Lohan, chief executive of Mr Mrs Smith , said ...
Brand barometer: TNT viral campaign reviewed
26 Apr 2012
brings back characters Hunter and Mr Bear from its hit 2010 interactive YouTube game A Hunter Shoots A ...
Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
on its eight key brands: Hovis, Mr Kipling, Ambrosia, Sherwood's, the Loyd Grossman sauces range, Bisto ...
Editor's Comment: Calm reaction vital in a social-media storm
25 Apr 2012 | by Noelle McElhatton
to Mr O'Leary's bluster. Noelle.McElhatton@haymarket.com ...
Sony Mobile chief Pierre Perron on reviving the brand
28 Mar 2012 | by Matthew Chapman
campaign Sony Mobile enlisted Wes Anderson, director of Fantastic Mr Fox and The Royal Tenenbaums ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
and Mr Kipling, will reduce calories in one third of its sales by the end of 2014 and at least 30% of new ...
Sony Mobile readies 'made of imagination' global push
19 Mar 2012 | by Matthew Chapman
The script for the global campaign is based verbatim on the thoughts of an eight-year-old boy with creative using the same stop-motion animation techniques used by Anderson in his 2009 film 'Fantastic Mr Fox'. Steve Walker, chief marketing officer at Sony Mobile, said: "Xperia smartphones are made ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
