Media Bitch's Diary 15 March
15 Mar 2012 | by Media Bitch
it though and would like to encourage you boys and girls to take up Mr Simove's offer to get lots ...
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Premier Foods consolidates brands into JWT and McCann
16 Mar 2012 | by Daniel Farey-Jones
Hovis, and McCann London, while Dare loses five brands and 101 sheds the Mr Kipling account....JWT has picked up the accounts for Hovis, Oxo and Ambrosia from Dare and Mr Kipling from 101. McCann London has taken Batchelors and Loyd Grossman from Dare and has retained Bisto and Sharwoods. There was no pitch and the company had not previously worked with JWT, according to a Premier Foods spokeswoman ...
Private View: Leon Jaume and Edgar Wright
14 Mar 2012
With work from The Guardian, Cobra, Mr Kipling, Zeebox and Carling Chrome....one ad in town. And it isn't Mr Kipling's. So, let's kick the riff-raff up the high street ... 't they soulmates? Mr Kipling : these people either don't have children or have weird ones. Or a weird granny ... the magical grandmother with her tin full of Mr Kipling . As a firm fan of his Cherry Bakewells, I am down ...
Mr Kipling cakes to be given out free from scented outdoor sites
14 Mar 2012 | by John Reynolds
Premier Foods-owned Mr Kipling is debuting a novel marketing initiative, which will involve...The tailored JCDecaux outdoor sites can distribute up to 500 Mr Kipling Angel Slices every day. At the touch of a button, the vinyl-wrapped posters will also emit the cake's aroma to try and lure in consumers. The move marks a change in advertising tack from Mr Kipling, as it undertakes more ...
Old Navy 'best tee ever' by Cripsin Porter & Bogusky
12 Mar 2012
Crispin Porter & Bogusky has created a two-minute infomercial starring Mr T introducing Old Navy...Mr T invites the actress Anna Faris to share stories about how Best-Tees changed her life. ...
Thomas Cook fights back with major 'explore' campaign
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
of 'Wonderful World' by Joey Ramone, and marks the 140th anniversary since Mr Thomas Cook, the company s founder ...
A time of constant change
07 Mar 2012 | by Daniel Kent, Fleishman-Hillard
rights to pitch to Scrip World Pharmaceutical News. Now, I am fairly certain Mr Gabriel did not have ...
Anti-NHS reforms ads run after £300,000 funding drive
06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, standing in a waiting room, with a message written next to her that reads: "Dear Mr Cameron, you re making ...
Social video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
everything. Just a couple of days ago I was talking [internally] about video for e-commerce. MR: Video ... into that. MR: The most effective films are 15 seconds long, and then it s 60 seconds or more. WR ...
Private View: Mark Roalfe and Annie Lush
01 Mar 2012
joyful, I don't want to hear Mr Blue Sky, I want to hear Ride Of The Valkyries and feel efficiently ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
