New York Bakery Co kicks off £3m ad review
10 May 2012 | by Jeremy Lee
Oxo, Ambrosia and Mr Kipling. McCann took Batchelors and Loyd Grossman and retained Bisto and Sharwood's. ...
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Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...
Mr Kipling 'Jubilee celebrations' by JWT London
09 May 2012
Mr Kipling is launching a national campaign celebrating the Queen's Diamond Jubilee....The outdoor and print ads are the first for the brand by JWT since it picked up the business.They feature Mr Kipling s Jubilee-edition Great British Fancies and the new Victoria Mini Classics recipe. The creative shows miniature figurines enjoying the Jubilee celebrations. The work will run from 14 May ...
Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
on its eight key brands: Hovis, Mr Kipling, Ambrosia, Sherwood's, the Loyd Grossman sauces range, Bisto ...
Editor's Comment: Calm reaction vital in a social-media storm
25 Apr 2012 | by Noelle McElhatton
to Mr O'Leary's bluster. Noelle.McElhatton@haymarket.com ...
Cheestrings takes Spaghetti variant to TV
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
on TV, bringing another outing for brand character 'Mr Strings'....-May. The ad shows Mr Strings driving through downtown Hollywood in a car made completely out of Cheestrings Spaghetti. As Mr Strings drives up to an exclusive party in the car people waiting outside a club stare ... campaign targeting mothers and highlight the brand s calcium content, featuring Mr Strings . ...
Coke, Tesco, Kraft sign up to calorie reduction pledge
24 Mar 2012 | by Gemma Charles
and Mr Kipling, will reduce calories in one third of its sales by the end of 2014 and at least 30% of new ...
Premier Foods confirms 19% reduction in marketing spend in 2011
19 Mar 2012 | by John Reynolds
Premier Foods, the maker of Mr Kipling and Batchelors products, has revealed that it reduced its...to support a new strategic plan, which will focus on its eight "power brands": Hovis, Ambrosia, Mr Kipling ...
Mr Kipling cakes to be given out free from scented outdoor sites
14 Mar 2012 | by John Reynolds
Premier Foods-owned Mr Kipling is debuting a novel marketing initiative, which will involve...The tailored JCDecaux outdoor sites can distribute up to 500 Mr Kipling Angel Slices every day. At the touch of a button, the vinyl-wrapped posters will also emit the cake's aroma to try and lure in consumers. The move marks a change in advertising tack from Mr Kipling, as it undertakes more ...
Mr Kipling 'grandma's tin' by 101
29 Feb 2012
Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition...The 30-second TV spot shows a grandmother at home with her grandchildren. The brand aims to broaden its appeal from traditional cakes to convenient snacks, and is targeting mothers. Iwan Williams, the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
