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Mr & Mrs Smith adds hotel sub-brands

01 May 2012 | by Nicola Clark

Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group...in either Mr Mrs Smith loyalty money or cash. The brand follows King of Shaves and Hotel Chocolat in turning to consumers to fund expansion. James Lohan, chief executive of Mr Mrs Smith , said ...

Thomas Cook fights back with major 'explore' campaign

08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

of 'Wonderful World' by Joey Ramone, and marks the 140th anniversary since Mr Thomas Cook, the company s founder ...

What makes a great marketer?

23 Nov 2011 | by Daniel Farey-Jones

changed from being 'Mr Analytical' in his early career at Hovis and Kraft by discovering at Cadbury ...

Rethinking the recommendation economy

18 Nov 2011 | by David Benady

-booking brand Mr Mrs Smith has recently launched a sponsored stories campaign on Facebook to push a ... with them if they were to win. Amber Spencer-Holmes, Mr Mrs Smith's head of global marketing strategy ... , Mr Mrs Smith 'Yes, absolutely, an online recommendation can be as valuable as a face ...

Rapier replaces Mother on £6m Travelodge ad account

03 Nov 2011 | by Sara Kimberley

's teddy-bear brand ambassadors, Mr Sleep and Big Ted. The pair, voiced by Simon Greenall, the man ...

Norwegian tourist board reviews £2m media

07 Sep 2011 | by Katherine Levy

and outdoor activity. The review does not affect mr. h, the agency that handles Innovation Norway s creative ...

Ryanair's Michael O'Leary on the environment, agencies and the recession: 10 outrageous quotes

26 Jul 2011 | by Staff

of the easyJet brand name] "It's fantastic. 10m a year for a crappy brand like easyJet. Luckily Mr Ryan [Ryanair ...

My Media World: Steve Cox

13 Jul 2011 | by Jeremy King

playing The Forum. If I could do it all over again... I d probably not buy my first suit from Mr ...

Arena Media wins Mr and Mrs Smith account

16 May 2011 | by Katherine Levy

Boutique hotel-booking service and online review publisher, Mr and Mrs Smith, has appointed Arena...programme in the UK for Mrandmrssmith.com. Mr Mrs Smith, which was founded in 2003, offers information ... Teese have contributed hotel reviews to the Mr Mrs Smith books and website. Dan Clays, chief ... founder of Mr and Mrs Smith]. "We love the brand and the history of how the business has been built up ...

Helen Edwards on Branding: creating fame through advertising

09 Mar 2011 | by Helen Edwards

, joyously, almost laughably simple. If you want recognition, Mr Ito, you have to stick your hand up ... , advertising, is the one you need to reach for. Do it now, Mr Ito; don't wait for those Dreamliners, which ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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