Opinion: The Marketing Society Forum
21 Apr 2010 | by Staff
Is it a good idea for FMCG brands to try to become retailers?
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Danish-Swedish dairy producer Arla Foods is suffering following a two-month boycott of its products in the Middle East.
Is it a good idea for FMCG brands to try to become retailers?
Is M&S' real problem the market, the rain or closer to home?
James Curtis asks whether initiatives such as in-store TV will live up to the hype.
body AV Forums, to give shoppers access to information on thousands of products....The new partnership will provide millions of AV Forum users with access to comparative shopping ... retailers. Russ Carroll, business development director of PriceGrabber.co.uk, said: "AV Forums is a ... 's breadth and depth of product coverage combined with AV Forum's content make an excellent resource for even ...
Do retailers wield too much power over newsstand publishers, James Curtis asks.
Can a sales restructure help to reinvent the retail ad market, Alasdair Reid asks.
Should advertising fear Tesco's wish to vet the titles it displays, Alasdair Reid asks.
HHCL wake-up call campaign for the retailer.
Tesco is to appeal to Muslim shoppers by stocking halal milk chocolate bars ahead of Ramadan, which...It will be the first time the bars, produced by Ummah Foods, have been stocked by a major retailer. The orange and caramel variants will be sold in areas with a high Muslim population. As well as adhering ... and community projects. Muslims account for about 3% of the UK population, according to the Office ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.