Media Forum: Is it best to integrate media?
15 Feb 2008 | by Alasdair Reid
Should more clients follow O2 by hiring a single agency?
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Are mainstream media shops geared up for mobile ads?
Should more clients follow O2 by hiring a single agency?
and pertinent issues faced by sports stakeholders, at last week's Global Sports Forum in Barcelona, organised
GENEVA/DAVOS: The World Economic Forum is to use social media to 'reach a much wider audience
A Telewest and ntl merger could mean the disposal of Flextech.
report from the Mobile Entertainment Forum.
and Marketing-sponsored Interactive Forum at the Multimedia 96 show later this month....A digital sitting-room of the future incorporating the Xyclops videophone, state-of-the-art voice recognition technology and the new Philips pro-logic sound system will be the centrepiece of the Campaign and Marketing-sponsored Interactive Forum at the Multimedia 96 show later this month ...
News coverage of last week's unrest, which spread from London to other cities across the UK, made frequent references to rioters co-ordinating action via the closed BlackBerry Messenger network.
The European Court of Justice has rejected O2's claim against 3 that the rival mobile network's appropriation of its 'bubbles' device in a price-comparison ad was misleading and a breach of copyright.
Barclay Knapp has exited ntl with a 1.3 million pay-off. Good news? And what should we expect from his successor? Alasdair Reid investigates.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.