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The Marketing Forum will provide an ideal opportunity for the sector to refocus, writes Laura...The Marketing Forum will provide an ideal opportunity for the sector to refocus, writes Laura ... , the 900 or so of the UK s marketing fraternity on board for the Marketing Forum are assured ... , the conference was held on the Canberra, a 35-year-old ship that became synonymous with the Marketing Forum ...
Marketing Forum delegates would do well to apply many of the points raised aboard the Oriana...Marketing Forum delegates would do well to apply many of the points raised aboard the Oriana ... week after three days at sea with the Marketing Forum, they inevitably returned to the tidal wave ... -class competitors. According to the World Economic Forum, the UK is 15th in the world, behind frontrunners ...
Culture secretary Tessa Jowell has told delegates at the Tourism Forum in London last week, that the tourism industry needs to join forces with the government to take a more co-ordinated and coherent approach to marketing. ...
. - Marketing Society members can contribute to Forums by emailing jemima.bokaie@haymarket.com. ...
The recent collapses of Zoom Airlines and XL Leisure left thousands of customers stranded. Has the industry subsequently been irrevocably discredited in the eyes of would-be holiday-makers?
Airmiles, the UK travel loyalty programme, is to be renamed Avios, following the merger of British Airways and Iberia to create IAG, sparking criticism that the change will confuse its customers
The momentum that is building around the nuptials of Wills and Kate, combined with the kudos of staging the Olympics, is set to bolster the UK's commercial prospects, here and around the world.
Government plans to withdraw backing of the star-ratings scheme for hotels place establishments' reputations firmly in the hands of consumer-led reviews, a change that may hit smaller brands hard.
The tour operator is trialling an approach where it will replace posters for last-minute deals with brand-building 'aspirational' images in the windows of its Thomson and First Choice stores.
With more than 19,000 bags separated from their owners and 400 flights cancelled, British Airways may face a struggle to win back consumer trust.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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