Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
A report from Fujitsu has questioned Britain's ability to adapt and remain competitive.
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix.
Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum
18 Apr 2012
and use Target's old line: 'Expect more, pay less'. Each week Forum questions members of The Marketing ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
Procter & Gamble has announced plans to shed staff while increasing its focus on digital ads.
for the top job? The Marketing Society Forum
23 Mar 2012
The appointment of Alex Gorsky, who started as a sales rep, as Johnson & Johnson's new chief executive has raised the issue of whether marketers are well-placed to land such roles.
Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
02 Feb 2012 | by Amanda Mackenzie
Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can...Economic Forum gathering has been the ideal place for marketers to test the mood of our times ... definite sense of the Brits wanting to put the 'great' back into Great Britain . So, the Forum gave us ... that engagement. HIGHLIGHTS World Economic Forum - Prime Minister David Cameron was joined by London ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
