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Waitrose launches food club with direct and digital push

engagement programme MyWaitrose..... "MyWaitrose will give our shoppers the opportunity to give feedback on everything we do, as well as giving ... useful and engaging in return for their loyalty. "MyWaitrose will reward Waitrose customers by allowing ...

Waitrose unveils first loyalty card in strategic shift

The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt Nohr Digitas. The scheme builds on the supermarket s myWaitrose online members club, introduced two ... they wanted to be rewarded. This week, it will send out the card to myWaitrose members and Waitrose ...

Waitrose 'Waitrose Easter campaign' by Kitcatt Nohr Alexander Shaw

In addition to drawing in shoppers, the campaign is also introducing a new partnership between Waitrose and Delia Smith and Heston Blumenthal. Selected MyWaitrose members will even receive a food hamper mailing which includes the ingredients needed to make Delia's rhubarb and ginger brulee. ...

Editor's Comment: Waitrose seeks return on loyalty

be thrilled to receive the 'myWaitrose' card . The Royal-Warranted brand has overcome any dilemma ... to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...

CREATIVE STRATEGY - Has the death of direct mail been exaggerated?

rhubarb and ginger brulee, for example. But imagine that you're a MyWaitrose member or food journo ...

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

coffee-table book. Last Easter, Waitrose sent a hamper to select members of its MyWaitrose online food ...

 

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