CREATIVE STRATEGY - Has the death of direct mail been exaggerated?
27 May 2010 | by Simon S Kershaw
rhubarb and ginger brulee, for example. But imagine that you're a MyWaitrose member or food journo ...
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Waitrose launches food club with direct and digital push
26 Feb 2009 | by Nikki Sandison
engagement programme MyWaitrose..... "MyWaitrose will give our shoppers the opportunity to give feedback on everything we do, as well as giving ... useful and engaging in return for their loyalty. "MyWaitrose will reward Waitrose customers by allowing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
