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Waitrose unveils first loyalty card in strategic shift

The retailer is launching the my-Waitrose card in partnership with direct marketing agency Kitcatt Nohr Digitas. The scheme builds on the supermarket s myWaitrose online members club, introduced two ... they wanted to be rewarded. This week, it will send out the card to myWaitrose members and Waitrose ...

Editor's Comment: Waitrose seeks return on loyalty

be thrilled to receive the 'myWaitrose' card . The Royal-Warranted brand has overcome any dilemma ... to bottom. MyWaitrose is, according to Waitrose CRM manager Leigh Rengger, the brand's way of 'saying ...

Marketing Society Marketer of the Year

engagement programme MyWaitrose. Thomas also led the launch of Waitrose's brand match price promise last ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.