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MySpace in agency talks ahead of brand relaunch

The once-leading social media site MySpace has held talks with agencies as it prepares for a brand...process is currently being undertaken.' He added: 'MySpace will look to roll out consumer ... , but nothing is happening at this time.' MySpace was the most visited social networking site in the world ... MySpace at least once a week - compared with 54 per cent who used Facebook. ...

News Corp's IGN confirms purchase of Hearst's UGO Entertainment

its "other" segment, which includes IGN Entertainment and beleaguered social network MySpace alongside ... the losses were primarily blamed on lower advertising and search revenues at MySpace, which News Corp ...

Scope reviews integrated account

, MySpace and Twitter to encourage people to sign up to its pledge and raise awareness about the importance ...

MTV appoints Ad2One Ireland

as LinkedIn and MySpace.com. Roddy Walshe, sales director at Ad2One Ireland, said: "It is vital that brands ...

News Corp merges digital ad network Fan with MySpace

MySpace, in a move it says will see more relevant ads delivered to MySpace members....News Corp said the plan to integrate Fox Audience Network (Fan) into MySpace would "enable MySpace to leverage Fan's team and its leading technology platform". Fan president Adam Bain is leaving ... , the division that houses MySpace, had seen losses for the quarter increase, from $136m in 2009, to $174m ...

MTV to launch first digital-only programme

, links from Victor s blog to related content and MySpace pages of featured independent bands, to help ...

Demand for free services creates opportunity for brands

that have successfully taken advantage of the new environment, including an Intel programme on MySpace ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.