Brand Health Check: Myspace
26 Jan 2012 | by Sarah Shearman
The social network is showing no signs of arresting its spectacular decline.
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The once-leading social media site MySpace has held talks with agencies as it prepares for a brand relaunch towards the end of the year.
The social network is showing no signs of arresting its spectacular decline.
Engineers from Facebook, Myspace and Twitter have clubbed together to show internet users in the US how Google search results would look, if the new controversial "Search plus your world" feature was reversed.
Myspace is looking to boost its fortunes with a new "social television" venture with Panasonic, bringing the music-led social networking service to the tech manufacturer's connected televisions.
MySpace is continuing to slump, falling out the UK's top ten most visited social networking sites for the first time ever, according to research from Experian Hitwise.
Specific Media has partnered with Justin Timberlake to become the surprise new owners of music-led social networking site Myspace, in a $35m deal with Rupert Murdoch's News Corporation.
An investor group involving the head of video games publisher Activision Blizzard is believed to be at the forefront of a race to buy a controlling stake in News Corporation's social networking site, MySpace.
MySpace could be bought by US-based social mobile network MocoSpace, according to reports.
News Corporation's latest quarterly net profits totalled $675m (£416m), despite a $275m charge related to its digital division, after revenue climbed 0.8% year on year to $8.8bn.
News Corporation has strengthened its position on the future of its social network MySpace, reiterating it would consider a possible sale or spin-off, after announcing plans to cut almost half its workforce.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.