Helen Edwards on Branding: Ask why before you buy
17 Aug 2010 | by Helen Edwards
was quickly eclipsed by MySpace, Facebook and Twitter, and ITV didn't have the focus (or, perhaps, the skills ...
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Google rules (so does Apple and Microsoft), as tech-savvy Aussies snub Vegemite and Toyota
23 Sep 2010 | by Staff
Those were among the top brands in Australia according to the 2010 Brand Asset Valuator (BAV) study conducted by the global brand authority, Brand Asset Consulting. While the tech brands soared others fell out of favour. FHM, Nutrient Water, MySpace, and Tiger Airlines were among the least trusted ...
PROMOTIONAL FEATURE: Find and target customers in the social media maze
12 Jul 2010 | by Steve Plimsoll
unknown, now we spend the majority of our internet time on the likes of Facebook, MySpace and Twitter. A ...
Helen Edwards on Branding: Revise your social skills
09 Jun 2010 | by Helen Edwards
Facebook, Twitter, MySpace, LinkedIn, Ning, Tagged, Friendster, hi5, Classmates, and now Toqqa. If you are familiar with each of these social networking sites, then you are truly ahead of the curve: I made the last one up. Toqqa doesn't exist. It's credible, though, that it could: that a new social ...
And in the real world....MySpace, Google, M&S, BBC, ITV, BT, Costa, Whitbread, Aviva, Channel 4, GM
05 Nov 2009 | by Noel Bussey
Normal 0 0 1 32 183 1 1 224 11.773 0 0 0 MySpace, once the centerpiece of Rupert Murdoch's digital strategy, has fallen "significantly" short of expectations and is jeopardising a critical $900m internet search agreement with Google. Source: The Financial Times Normal ...
Marketers build brand 'me' to promote their careers
14 Oct 2008 | by Brian Oliver
calls 'the CEO of Me, Inc.', to protect their careers. In the era of Google, MySpace, YouTube ...
MySpace DIY ad system goes live
13 Oct 2008 | by Staff
NEW YORK - MySpace officially unveiled its MyAds advertising platform today, putting the power...their small business, professional services, or even bands, which will target other MySpace users based ... on the target market, rising as high as $10,000 ( 5,800), which can be paid by credit card. MySpace chief ... to become the world's biggest online music community, MySpace unveiled its MySpace Music service, which ...
McDonald's and Toyota among first sponsors of MySpace Music
25 Sep 2008 | by Fiona Ramsay
to sponsor social network MySpace's new ad-supported MySpace Music site, which brings together free online...McDonald's will have a presence on MySpace Music 's personal music player, giving away a variety ... Playlist , the movie studio will be skinning all MySpace Music users' profile playlists for an entire week ... ', the car brand will offer free music downloads and have a strong presence on MySpace Music's Personal Music ...
Reclassifying the silver surfer
22 Aug 2008 | by Iain Dawson
in the likes of MySpace and Facebook, compared with a fifth of 50- to 59-year-olds. New online services ...
Demand for free services creates opportunity for brands
23 Jul 2008
that have successfully taken advantage of the new environment, including an Intel programme on MySpace ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
