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TV or not TV: Should challenger brands resist the lure of TV advertising?

listeners register their names and, if read out on air, they can then ring in to win a prize. The number ...

Diabetes UK appoints Louise Ansari as director of comms

in the UK and accounting for about ten per cent of the NHS s budget. 'We want to push diabetes much ... with it,' Ansari added. 'By putting pressure on the Government and NHS to improve healthcare ...

Think BR: Marketers should heed the Olympic clampdown

and it is registered as a trademark in most of the 45 categories of goods and services in the EU trademark registry ...

Publicis reports 7.3% revenue growth for 2011

According to the group's full-year financial results, Publicis reported organic growth of 5.7% in 2011, with all regions including Europe, Latin America, Asia-Pacific and Africa Middle East posting a growth in revenue from 2010. The biggest growth came from Latin America, which grew revenue by 31 ...

John Woodcock: The Tories' health is failing quickly

Cameron led in opposition to make the NHS a safe issue for the Tories. Back then, the PM remarkably ... into Government, the NHS risks becoming as toxic for the Tories as it ever was. The 'listen and pause ...

The Week in Lobbying

and Constitutional Reform Committee Commons last Thursday that the industry would embrace a statutory register ...

Brand Health Check: Fitness First

of consumers' and the government's concerns as the obesity epidemic threatens to bankrupt the NHS in the near ...

Foster's launches Facebook Timeline app

with comedy, which has been gathering momentum for the past few years. The media app will drive organic ...

Luther Pendragon to help ABPI tackle controversial NHS reforms

long-term strategy to cope with controversial NHS reforms....with politicians, patient organisations and the NHS. Some of the challenges include supporting members ... 90 per cent of all medicines used by the NHS and the majority of those under development. Luther Pendragon MD Simon Whale said: NHS reforms and a changing commercial environment mean ...

Appointment to View: How the AA made its own horror film trailer

was created with various special effects. The process started with a series of digital "organic mattes ...

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