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GLOBAL RANKINGS 2001: GLOBAL OVERVIEW - Global challenge. Everyone wants to go global - or do they? The road to using just one PR agency across the world is proving rockier than many first thought. Claire Murphy reports

organically through years of acquisitions, toe a constantly tricky line between forcing through more ...

CAMPAIGNS: Product Launch - Flipside site debuts with Bastion stunt

gamers, and to increase its registered user base. Strategy and Plan Flipside needed ... an increase of 320 per cent over the previous three-week period. The site's registered user base ...

MEDIA: MARKETING ON-LINE - Media sets its sites on fresh markets After its glorious arrival as the saviour of free speech, the internet is rapidly descending into the same sort of cut-throat battleground that exists in any commercial market.

Marketing. We offer users a 30-day trial then they need to become registered users. At this stage that is free. We ve got 75,000 registered users and we re getting 400 new users a day. We are slowly ...

AAR hires Young in bid to increase PR registration

The Advertising Agency Register (AAR), which acts as a broker between agencies and companies...The Advertising Agency Register (AAR), which acts as a broker between agencies and companies looking for agency services, has hired the first full time manager for its register of PR agencies. AAR holds the details of 75 advertising agencies on its register, and last year played a role in 60 ...

OPINION: News Analysis - To buy, or not to buy, that is the question. WPP’s intended purchase of Young and Rubicam appears to have stalled but, according to those in the know, Martin Sorrell’s chase is far from over

that, of that 20 per cent revenue growth, no less than two-thirds or 14 per cent was organic growth ...

McDonald’s UK reviews internal comms position

McDonald s UK is reviewing the role of internal communications manager following the departure of Fenella Burns to advertising agency HHCL and Partners. According to head of communications at McDonald s, Eddie Bensilum, the internal comms position had grown organically in the nine years Burns ...

Blackburn made MD at Fleishman-Hillard

mission of growing the F-H business in Europe, organically and by acquisition. Blackburn ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

the national press and women s interest magazines to boiled eggs and organic bread soldiers. Iceland ...

BORDER LINES: NEW YORK - Lemarchand heads Havas’ US PR

brief is to expand the division by 250 per cent in the next few years through acquisitions and organic...brief is to expand the division by 250 per cent in the next few years through acquisitions and organic ...

ANALYSIS: Tobacco PR - New tobacco legislation leaves grey areas for PR/Tobacco manufacturers are asking for more clarity on how the Government’s decision to introduce a ban on tobacco advertising will affect the public relations industry

that smoking kills 120,000 people per annum in the UK and costs the NHS between #1.4 and #1.7 billion ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.