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Agencies can trawl for fresh ideas in Think Tank

Beyond PR last week set up a separate company to sell packages of promotional ideas to agencies and in-house teams stuck for inspiration. The new company, registered separately from the agency under the name of Think Tank, sells packages of 25 promotional ideas, based on the client s brief ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

Guides and Brownies were collecting tokens. Almost 1,500 Guide and Brownie packs registered ...

FOCUS: PROMOTIONS AND INCENTIVES; Gift horses to suit corporate courses

Air Miles client was Oldham NHS Trust which used Air Miles to reduce absenteeism and reward good ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.