HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
an organic sense. You can shape them and mould them, but never set them in concrete. "You need to let ...
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Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase their fanbase. The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
-Cola registered sales of 1.13bn in 2011, ahead of Pepsi with sales of 312.8m, and third-placed Fanta with sales ...
Shopping for brands
17 May 2012 | by Gavin Crouch, JWT London
provides both a sponsored link and an organic result for cokezone.co.uk. The organic link takes you to a ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
eyes or organs? ...
Transport for London 'app' by R/GA London and New York
09 May 2012
The app is designed to encourage people to walk and cycle more in the capital by rewarding this behaviour with exclusive offers and discounts from Recyclebank partners including Marks Spencer, Planet Organic and Champneys. The app is supported by Transport for London. ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
that is apparent is the very high level of satisfaction across the board for all models surveyed. All registered ... Tower registered highly on social, but fell just outside the assessment period. Hepburn says ... ,000 views in the first two weeks on YouTube , although little conversation around the ad registered ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 April). Users register their card details to create credit, which they can use on money transfer and m-commerce features. One of the main features of the service is the ability to use it to send payments by entering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
