HSBC group marketing boss issues Facebook privacy warning
31 May 2012 | by Alex Brownsell
an organic sense. You can shape them and mould them, but never set them in concrete. "You need to let ...
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Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...
HSBC's Chris Clark on a new era for the bank's marketing
31 May 2012 | by Alex Brownsell
previously been successful. 'Strong brands have an organic sense: you can shape them and mould them ...
Helen Edwards: Lies, damn lies and 'dataviz'
30 May 2012 | by Helen Edwards, PPA Business columnist of the year
' - inspired by the publication of Information is Beautiful, with its pages of organic swirls, spheres ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Facebook has launched a 'Businesses Boost' scheme today (29 May), allowing businesses with more than 50 fans to register for 20 credit, with the chance to apply for a further 60 as they increase their fanbase. The programme will be rolled out to 50,000 businesses across Europe, starting in the UK today ...
Vimto partners with Vevo to target teens
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
-Cola registered sales of 1.13bn in 2011, ahead of Pepsi with sales of 312.8m, and third-placed Fanta with sales ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
eyes or organs? ...
Man City's title win 'can double sponsorship earnings'
14 May 2012 | by John Reynolds
and Oceania, which registered 1.3 billion viewers. Currie said there was a "big question mark" over whether ...
Thai company set for Birds Eye bid
14 May 2012 | by John Reynolds
last year sold 2.2bn fish fingers and registered 1.2bn in sales. It frozen fish products, Captain Birds Eye fish fingers and Birds Eye's Bake to Perfection, registered sales of 29.2m and 26.2m ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
alongside carrot sticks, fruit bags, mineral water and organic semi-skimmed milk. McDonald's claimed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
