Google watch - Google quits China and buys UK's Plink
13 May 2010
and artworks to identify them. At the time of the purchase, Plink claimed to have registered 50,000 users ...
Search results for NHS Organ Donor Register
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iCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
Zog Media developed the proprietory platform with PitchEngine in order to increase the number of users who find PitchEngine press releases, and other news, on social media sites and organically through search engines. The platform uses linguistics technology to tap into social media networks. Jason ...
Digital Work: From brief to browser
13 May 2010
than 17 million visits to the website to date and around 1.4 million registered players. Hasbro says ... registered their interest and spent an average of over three minutes on the site. Sony claims that 20 per ...
Reinventing marketing: Behavioural economics will shake marketing to the core
12 May 2010 | by Alan Mitchell
In Austria 99% of citizens are organ donors. In neighbouring Germany only 12% are. Why is this? Are Austrian donor marketers eight times more persuasive in their marketing than their German counterparts ... . Austrians have to opt out of being a donor; Germans have to opt in. If, as a brand, you somehow end up as a ...
Helen Edwards on Branding: From checkout to grave
11 May 2010 | by Helen Edwards
on. - The NHS abolished free eye tests in 1988. In February this year Tesco reinstated them ...
Design Report: Planet Packaging
21 Apr 2010 | by Scott Billings
on materials and energy. JKR's work with organic skincare business Spiezia, for example, saved the client 12 ... of third-party endorsements, such as Fairtrade, the Soil Association's Organic mark, FSC and, increasingly ...
Brand Health Check: Goodfella's
21 Apr 2010 | by Jeremy Lee
to attack different market challenges - healthy organic ranges and takeaway substitutes are two recent ...
Profile: Making his marque
20 Apr 2010 | by Alex Brownsell
, and is not the same as organic food, so we have to be respectful of that. Until we have got to that position ...
Jeremy Lee on Media: Thompson's kidding no one
31 Mar 2010 | by Jeremy Lee
organic'. Any advertisers that were hoping commercial media would now be given more freedom to supply ...
Opinion: The Marketing Society Forum
31 Mar 2010 | by Staff
and marketing industries, so there could be upsides to a more organic approach for some brands. Unfortunately ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
