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Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

Unilever and its chief executive, Paul Polman, are not in that class. Since he took the helm in 2009, Unilever's share price has risen 68%. This picture isn't perfect: the group's operating profits grew by just 1% in 2011. Today (Wednesday) at Unilever's AGM, shareholders are expected to register ...

Boots revamps pharmacies to reflect specialities

of the business following changes to NHS service provision in the UK....means "different pharmacies offer different services moving forward". Currently the NHS uses national ...

Unilever tops 2012 Marketing Society Awards nominations

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

; the public reminding McDonald s about what organic means; Kit Kat being forced to use sustainable palm oil ...

Facebook's Everson urges marketers to 'make a bet on us'

, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...

Tobacco branding ban debate: reaction from all sides

with the changes he is making to the NHS. "He possibly believes that by extending the war on tobacco he will buy ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

to do well in, we don't enter it half-heartedly; and, as communities rarely build quickly organically ...

Global Radio strikes first partnership with Anadin

). Throughout the 11-week campaign, listeners will be invited to register and share "little problems ...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

apparently never used it. Darwin talked of 'evolution by natural selection'; the organisms best suited ...

Luther Pendragon to help ABPI tackle controversial NHS reforms

long-term strategy to cope with controversial NHS reforms....with politicians, patient organisations and the NHS. Some of the challenges include supporting members ... 90 per cent of all medicines used by the NHS and the majority of those under development. Luther Pendragon MD Simon Whale said: NHS reforms and a changing commercial environment mean ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.