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Public Affairs: The week in Lobbying

- Burson-Marsteller has become the first major public affairs agency to sign up to the European Commission's controversial register for Brussels-based lobbyists. Ten weeks ago just two UK-based agencies had signed the 'voluntary register of interest representatives' (PRWeek, 3 October). - General ...

Campaign: Fashion/retail - Jigsaw hits new fashion heights

to encourage data capture among consumers through the preview site, which registered customers' email addresses ...

Grayling to bolster Costa Coffee brand

's registered charity, the Costa Foundation. The charity was set up in 2006 and builds facilities, including ...

Asda claims top spot in the battle of the stores

British Airways -201.0 3 184 NHS -38.4 4 ...

Dixons reviews comms to fight retail downturn

increased their operating profits by 27 per cent to £81m, fuelled by acquisitions and organic growth ...

Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's

Whether wooing Britons with its organic milk and salads, or promoting its sport sponsorships

News Analysis: Co-op faces delicate balancing act

to Iceland's initiative in 2000 to make all its own-label products organic, which proved unsuccessful because ...

Campaign: Guerrilla stunt - Greenpeace slams Sainsbury's GM milk

customers the chance to swap Sainsbury's milk for organic, free of charge. Greenpeace returned the Sainsbury ... swapped for Greenpeace's organic milk by Sainsbury's customers. 'Greenpeace's campaign was one of many ...

Lexis wins Domino's Pizza branding remit

-yearly results, Domino's registers monthly sales in excess of 300,000 through this medium, which is buoyed ...

MEDIA BRIEFS: Webswappers buys SwapitShop's

SWAP SHOPS: Webswappers, the online vehicle for swapping goods in 500 categories, has bought Granada Media's youth website SwapitShop's, which was closed in June. Founded in 1999, Webswappers was attracted by its rival's 200,000 registered users and ten million page impressions per month. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.