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Amex partners Foursquare to bring location-based deals to UK

The expansion of the scheme, which launched in the US last July, to the UK is part of American Express' broader strategy to digitise its core assets and use technology to deliver "added value" to both its card members and merchant partners. American Express cardholders can register to sync ...

Boots revamps pharmacies to reflect specialities

of the business following changes to NHS service provision in the UK....means "different pharmacies offer different services moving forward". Currently the NHS uses national ...

Unilever tops 2012 Marketing Society Awards nominations

Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ...

Facebook's Everson urges marketers to 'make a bet on us'

, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...

Morrisons eyes Sainsbury's 30-year 'Good food' strapline

The Bradford-based supermarket, the only one of the big four without a consistent slogan, has registered two variations of the trademark Morrisons. Making good food cost less and a second referring to great food . Although a Morrisons spokeswoman said there were currently no plans to use the line, a ...

Revolution: Special Report - Battle of the brands

every other channel, the activity is organic, evolving in line with the engagement and flexibility ...

Consumers use social commerce to validate purchases with peers

to register to record their purchases and share them with their social network, who can comment ... works via sensors, which can register if a space is free. According to Cisco there will be 50 billion ...

Sainsbury's invests £2m in start-up green energy company

energy company, which produces energy from organic waste.

Review of the Year: Media Brands of the Year 2011

-for services, with 2.5m registered paid subscribers as of November. The brand has also continued its ...

No room in the UK: can new retailers succeed on the high street?

be over. 'I think new brands will come from independents that grow organically,' he says. 'Unless a ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.