Twitter in agency hunt to boost consumer appeal
29 May 2012 | by Sara Luker
UK users. Facebook has 30 million registered UK users. Twitter s chosen agency will be charged ...
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Empire launches iPad edition in U.S.
31 May 2012 | by Nick Batten
-audited figures, it registered a circulation of 167,056 in the six months to December 2011, compared to second ...
Hanover scoops IT lobbying campaign from McKesson UK
29 May 2012 | by Hannah Crown
Hanover to help it communicate with policy makers as well as local and national NHS bodies ... for IT providers to supply services at all levels of the NHS as long as they are compatible with each other ... information strategy setting a path for the future. McKesson is well placed to help the NHS achieve its ...
The Social Monitor: Mobile hands social power to its users
09 May 2012 | by Marketing, with Yomego
that is apparent is the very high level of satisfaction across the board for all models surveyed. All registered ... Tower registered highly on social, but fell just outside the assessment period. Hepburn says ... ,000 views in the first two weeks on YouTube , although little conversation around the ad registered ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Maille - Unilever Rachel s Yoghurt (Rachel s Organic) Haygarth Social media marketing ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
O2 Wallet is available to download for all O2 customers, as well as non-customers, from today (26 April). Users register their card details to create credit, which they can use on money transfer and m-commerce features. One of the main features of the service is the ability to use it to send payments by entering ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
, as Everson puts it, "amplify", how many people view their messages beyond organic search is a key cornerstone ...
HTC places marketing in hands of consumers
30 Mar 2012 | by Matthew Chapman
recommending is stuff they place genuine value in. "There has to be an organic nature to it, we won t try ... to expectations." Atkins said the campaign's "organic nature" meant it could not be described as crowd sourcing ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
to do well in, we don't enter it half-heartedly; and, as communities rarely build quickly organically ...
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
on advertising on that day, you'll register very high - but it's too late, isn't it? People actually changing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
