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Hearst-Rodale harnesses Apple Newsstand to sample print launch

year s Natmag/Hachette merger) since Cosmo on Campus in October 2010. The ad team has netted 30 ...

Cosmopolitan enjoys sharp rise in online activity

strategies to expand the brand across multi-media platforms. Arnaud de Puyfontaine, NatMag's chief ... development will help take this important and much-loved brand to the next level." In October, NatMag ...

NatMag consolidates websites onto single digital platform

NatMag is migrating its magazine websites to a publishing platform developed by parent Hearst...and promotional tools. NatMag said that the move would enable it to share "development and best practices ... .com will make the transition by the first quarter of 2011. NatMag said Magnus will make it easier for readers ... to engage with their target audiences". Simon Horne, NatMag's general manager and finance director, said ...

NatMag to launch its own classified ad network

LONDON - NatMag is bringing its search and contextual ad sales in-house and launching its own.... AdTarget will allow NatMag to negotiate directly with advertisers, and ensure that the ads will be highly ... , classified ad director for NatMag, said: "In a recession, direct response qualified leads are highly prized ...

Is Apple's iPad the saviour of print media?

Francisco, prompting complaints from Hearst, the owners of NatMags in the UK. Martin Nisenholtz, a senior ...

Trading Places (18 Dec): This week's people moves in advertising, marketing and media

LONDON - The high-profile departure of NatMag MD Jessica Burley leads the headlines as Brand.... ( Marketing ) Media NatMag , the publisher of Cosmopolitan magazine, is to part company with its managing ...

Hearst to launch digital content store for publishing industry

LONDON - Natmag owner Hearst Corporation is planning to launch a service next year called Skiff

GQ's Turnbull appointed publisher of Wired

Normal 0 0 1 131 748 Haymarket Publishing 6 1 918 11.516 0 0 0 Before his role at GQ , Turnbull was associate publisher of House Garden and ad manager of Cond Nast Traveller. Prior to joining Cond Nast, he was ad director of NatMag-owned Men's Health ...

AOP Summit: Incoming chair Collins calls for collaboration

previously worked for BSkyB and NatMags, had some advice for publishers looking to exploit the opportunities ...

NatMag to debut digital magazines downloads

LONDON - The National Magazine Company (NatMag) is making its consumer titles available to download....co.uk. To raise consumer awareness of the roll-out, NatMag has tied up with The Telegraph to launch a three ... of Telegraph.co.uk will be able to choose three free down-loads from 16 NatMag titles including Cosmopolitan ... likely to prefer access to magazines in a digital format. NatMag announced last month it would shed 15 ...

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