Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
China and other emerging nations are 'increasingly holding important meetings in Germany or Paris ...
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RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
research confirmed radio is still the nation s second most-consumed medium after TV, accounting for more ... overview, the likes of which most sectors can only dream. Imagine all the national newspapers sharing ... , the resilience of national radio spend caught many analysts on the hop last year, when the withdrawal of the bulk ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
TalkSport, the UTV-owned national station, and outdoor media owner Ocean Outdoor have signed a deal
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
for Fiction, RockCorps and National Business Awards....for Fiction for 17 years, and the National Business Awards for 11. Its RockCorps partnership won the prime ... s sponsorship of the Prize for Fiction has been running for 17 years, while the National Business Awards ... , RockCorps and the National Business Awards] and I m really glad Orange has had a relatively large part ...
World Cancer Research Fund hires Sarah West for top comms role
21 May 2012 | by John Owens
Investigation Agency and head of national campaigns at the Royal National Institute for Deaf People (RNID). ...
Trinity Mirror rolls out call to action online ads
21 May 2012 | by Nick Batten
Trinity Mirror has added Respond's contextual call to action ads to its national portfolio
Nike kick-starts global football campaign starring Ribery and Neymar
21 May 2012 | by Matthew Chapman
Manchester United, Juventus and the US Youth National team. One player will win a place at the Nike ...
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
21 May 2012 | by Arif Durrani
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national.... Olins said: "The media landscape is evolving fast, and this is affecting the national press as much ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
for its national broadband network two months ago. Currently Huawei has no plans to repitch its consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
