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R Whites reinvents 'secret lemonade drinker'

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ... an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ...

National Trust launches Wallace and Gromit ads

The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented...time the National Trust has used augmented reality technology and fits in with its growing commitment ... campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...

Eden Project 'Big Jubilee Lunch' by UM London and McCann London

A 60-second spot, created by McCann London, will appear on TV and in cinemas from Tuesday 22 May for two weeks. The national digital TV campaign will run on E4, More4, Gold, Dave, Blighty, Good Food, Home, Really and Watch, while the national digital cinema activity with Pearl Dean will roll out ...

Two decades of tuning in to commercial radio

on Abbey National when it became the first-ever advertiser on Classic FM. Redican says the key to radio ...

Big Jubilee Lunch project in TV push

The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold group lunches with friends, family and neighbours on the day. The ad shows people from all over ...

Pick of the Week - Fold7/Carlsberg

"It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

a Fan-Nation app to create their own super fan character. Coca-Cola is currently running a 'Coke ...

Carlsberg launches star-studded football-focused ad

change of focus from previous years and to celebrate the fans, showing what we do as a nation to get ... are sure will resonate with the nation." ...

Pilgrims Choice 'good choice' by Karmarama

Karmarama has created the first national through-the-line campaign for Pilgrims Choice, the cheddar

NCDV 'drag him away' by JWT London

JWT has enlisted JCDecaux's e-motions format in an interactive campaign for the National Centre

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.