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The Week

for the UK's first National Family Week. - Norfolkline, the Maersk-owned cross-channel ferry company, has ...

Campaign: Pepsi highlights music and soccer stars - Media Relations

at the National Gallery, with screens around Trafalgar Square, while the stars were available for interview ... -up. Measurement and Evaluation There was media coverage across the majority of the nationals in January ...

Media Analysis: Tabloids crank up celebrity stakes

the youngest readership among the nationals.' What do you like about PROs? 'When they get on to things ...

INTERNATIONAL BRIEFS: Pfizer axes plans for blitz

public opinion of the industry. But after reviewing its options, Pfizer has hired National Media

Celeb-driven ads generate more news

The three most talked-about ads during the first quarter of 2002 involved eight celebrities, according to the latest quarterly Ads That Make the News survey, compiled by PR agency Propeller and media monitoring company, Media Report Editorial. Crisp brand Walkers tops the poll with a run of national ...

Celebrity-based ads most likely to hit the headlines

in the national press generated by ads. Most coverage was generated by ads that were sexy, involved celebrity ... helped secure national coverage for smaller brands during 2001. A firm of solicitors called Brookmans ...

EDITORIAL: War propaganda is failing the West

the region into more manageable national units. By contrast, the US and UK have repeatedly stumbled ...

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

'. The National Assembly against Racism's spokesman Dennis Fernando drew a distinction between stereotyping ...

BEHIND THE HEADLINES: Golly axe turns focus onto corporate identities

'. The National Assembly against Racism's spokesman Dennis Fernando drew a distinction between stereotyping ...

ANALYSIS: Numbers fail to add up in radio fiasco - What started as a simple release of radio audience figures has suddenly become an embarrassing war of words between long-term rivals radio and TV

, including national newspapers, of RAB/CRCA release. 10 August: Carlton steps in and writes to trade ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.