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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...

Asda to roll out in-store summer marketing programme

31 May 2012 | by Matthew Chapman

in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...

Diary: Don't you love a denier?

31 May 2012

What James Murphy, David Golding, Ben Priest and Jon Forsyth, the powers that be at new shop on the block Adam Eve/DDB, will do with their loot is anyone's guess. As many of us now are skint by comparison, like lottery winners on a housing estate, Murphy et al will have to accept that the drinks ...

All about ... Newsworks

31 May 2012

the conventional ink-on-paper national newspaper medium as an advertising proposition - rewarding the very best ... reality in the national press, a reality in which titles operate across a range of platforms - computers, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ...

Is outdoor trading dated?

31 May 2012

, nothing less than the detailed out-of-home behaviour patterns of a whole nation and the consumption ...

GB Paralympic football team to miss out on medal because of lack of sponsor

30 May 2012 | by John Reynolds

There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...

Brand Manager of the Week: Andy Irving

30 May 2012

record lottery win'. ...

Think BR: Inadvertent advertorial?

30 May 2012 | by Helen Bowyer

magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ... an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ...

National Lottery promotes its 'genuine' Olympic contribution

29 May 2012 | by Matthew Chapman

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling...The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...

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