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Jubilee spirit unites the nation

Almost 31 million people will be attending a Jubilee party as the nation comes together...Contacts suggests that the nation will throw off apathy and make it an event to remember. In 1977, the year of the Silver Jubilee, Britain was a nation riven with industrial strife, nuclear war was seen as a real possibility and the nation really needed cheering up. In 2002 we celebrated the Golden ...

Think BR: Cookie monsters

in order to comply. Unsurprisingly, this is a story which was carried by all the national press ... and bad practice. A quick audit of the national press online sites showed us some stark contrasts ...

Understanding the customer journey

overview of the numbers. Our total sample was 3,700, broken down as 1,500 on the nationally representative ...

Think BR: Inadvertent advertorial?

magazine or a national newspaper, inadvertent advertorial can be costly. Remember, it only takes one ...

Think BR: Accessing the Olympic pound

for the nation s shopkeepers. A Visa report suggests that consumer spending could increase by 750m over ...

Think BR: Launching Newsworks

, but there is a lot of goodwill towards the national press: people think it does an effective job and is worth ... concept of newsbrands; in other words, while newspapers in print account for 90% of the national press ... national events. But that is another story ... Rufus Olins, CEO, Newsworks ...

Trading places: this week's people moves

, the head of press at Mindshare , is joining the national press marketing body, Newsworks , as its ...

Think BR: Making the most of Euro 2012 sponsorship

to realise the value of their sponsorship money. We know that despite a lack of home nations involvement ...

Store brands gain ground on national brands

The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ... consumers have perceived store brands to be the same as or better than national brands on all attributes ... many items the quality of goods was considered to be the same or even better than that of national ...

National newspaper ABC figures for April 2012

A breakdown of the key figures from the April 2012 ABC national newspaper circulation report.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.