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Looking at Jubilee ads sweeping the nation

01 Jun 2012 | by Sara Kimberley

With close to 31 million people attending a Diamond Jubilee party this weekend as the nation unites...Creative directors: Matt Crabtree, Simon Hepton Nation Trust Behind the Scenes with Wallace ...

Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman ...

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

. Jones will report to Highfield and be responsible for driving national ad sales, devising joined ...

Diary: Don't you love a denier?

31 May 2012

What James Murphy, David Golding, Ben Priest and Jon Forsyth, the powers that be at new shop on the block Adam Eve/DDB, will do with their loot is anyone's guess. As many of us now are skint by comparison, like lottery winners on a housing estate, Murphy et al will have to accept that the drinks ...

All about ... Newsworks

31 May 2012

the conventional ink-on-paper national newspaper medium as an advertising proposition - rewarding the very best ... reality in the national press, a reality in which titles operate across a range of platforms - computers, smartphones and tablets. He adds: "The media landscape is evolving fast, and this is affecting the national ...

Is outdoor trading dated?

31 May 2012

, nothing less than the detailed out-of-home behaviour patterns of a whole nation and the consumption ...

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

". The ad was created after the agency contacted Chagrin and conducted a national search for Philpin, who ... an appeal printed in the UK national press. The ad launched last night on UKTV's Gold channel to mark the start of National Ice Cream Week. It will run in intermittent bursts. Taylor Herring bought the media ...

National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented...time the National Trust has used augmented reality technology and fits in with its growing commitment ... campaign manager at the National Trust, said: "The collaboration with Aurasma is designed to encourage ...

Clifford named Newsworks strategy director

24 May 2012 | by Katherine Levy

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body

Where are the Jubilee commercials?

24 May 2012

companies that can credibly tap into the national mood that such an event generates. Some suggest ... Elizabeth cleared the streets and galvanised the nation. Significantly, it is companies such as Marks ... the nation, and brands that associate themselves with it in an appropriate way will benefit." Meanwhile ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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