Asda to roll out in-store summer marketing programme
31 May 2012 | by Matthew Chapman
in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...
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Capital One Cup 'will help brand stand for opportunity'
01 Jun 2012 | by Daniel Farey-Jones
and want that to come across." National sponsorship is new territory for Capital One, which started ... to the football competition's national reach after it emerged Carling was bringing its association to an end ...
GB Paralympic football team to miss out on medal because of lack of sponsor
30 May 2012 | by John Reynolds
There are two Paralympic football tournaments at the London 2012 games the cerebral palsy seven-a-side and the blind five-a-side tournament. The GB Paralympic football teams, unlike other Paralympic sports, do not receive funding from UK Sport, the body which oversees National Lottery and government funding of sport ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Nation to publish a free downloadable guide, 'Boost Your Business with Facebook', offering practical ...
National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling...The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...
BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
British Airways is to tap into national pride with a Facebook promotion allowing Britons
Heathrow creates 'royal runway' for Diamond Jubilee
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
to celebrate this momentous national occasion." Follow Loulla-Mae Eleftheriou-Smith at @loullamae_es ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
