Manchester City in agency hunt to promote Etihad Stadium
22 May 2012 | by John Owens
of national and regional consumer agencies. Preston-based Freshfield has promoted the stadium for four years ...
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From 1930s 'Brand Man' to today: the evolution of the brand manager
25 May 2012 | by Alan Mitchell
. When brands were mainly local/national constructs, each brand manager was a big fish in a small pond. But you can't have 50 or 60 national brand managers each 'managing' a global brand: the brand strategy ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
Jazz FM strikes Mishcon de Reya deal
17 Jan 2012 | by Nick Batten
on the national DAB platform in March 2011. The digital-only station relaunched in October 2008 under licence from ... . Jazz FM launched on the national DAB platform in March . The digital-only station relaunched ...
'Super Reed' entry wins Reed.co.uk ad contest
16 Jan 2012 | by Daniel Farey-Jones
. We look forward to the impact of running Super Reed as the focal point of our national TV campaign ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation of their national currencies will follow, making imported brands in those countries very expensive indeed ...
TV art critic to chair Marketing Design Awards judging
30 Aug 2011 | by Staff
It will be the third time that Graham-Dixon, who has also served as a judge on the Turner, BP National Portrait and British Animation Awards, has chaired the Marketing Design Awards. The Marketing Design Awards reward design and brand marketing agencies, consultancies and practices, in-house teams ...
Dare and PHD land Learndirect briefs
21 Jul 2011 | by Sara Kimberley
The agencies won the work after a pitch that was handled by the Learndirect head of marketing, Justine Poole. Ufi invited agencies to participate in the review in February, and paired creative agencies and media agencies. Dare will create national integrated campaigns for Learndirect using TV ...
Media360: Pictures from the gala dinner and evening event
13 Jun 2011 | by Jeremy King
; Sainsbury's head of national advertising Tom Hampson, and Tata Global Beverages regional president UK ...
Media360: Pictures from the conference
10 Jun 2011 | by Jeremy King
, CEO, Channel 4; and Tom Hampson, Sainsbury's head of national advertising. Read the latest news ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
