Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
="http://offlineHBPL.hbpl.co.uk/news/OKM/richedit/Matt Burgess.jpg" alt="" width="120" height="140" /> Burgess is responsible for the national marketing ...
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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
and 'lives globally'. First job: Polman wanted to be a doctor, but under the Dutch lottery system, didn ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
means "different pharmacies offer different services moving forward". Currently the NHS uses national ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
The study, by social enterprise Behaviour Change, looked at the current state of green consumer behaviour in the UK, covering everything from loft insulation to flying, using a nationally representative sample of 1,000-plus qualitative fieldwork. It found that while easy behaviours such as recycling were ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...
Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
, not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
Tobacco branding ban debate: reaction from all sides
13 Apr 2012 | by Matthew Chapman
contender, although it does bring considerable funds into the nation s purse. "It s worth noting ...
How brands are innovating their way out of the 'squeezed middle'
23 Mar 2012 | by Nick Hughes
, including national TV and press ads. Diet Coke Get Glam Launched: February 2012 Each limited ...
P&G marketing chief urges 'do and learn' experimental culture
22 Mar 2012 | by Staff
'll still be bringing blockbuster ads to the nation's screens to tug at the heart strings, but we're also ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
of the national and global conversation. Back to top Finding a place for our brands in the Olympic ... . So, as another way of saying "Thank You, Mum", P G is partnering with the IOC and National Olympic ... it will be the first truly digital games. We ll still be bringing blockbuster ads to the nation s screens to tug ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
