The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
of a music tour or venue O2 struck a deal with Live Nation in 2008 to rebrand the Academy music ...
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NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
The National Basketball Association (NBA) is one of the world's biggest and most respected sports
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
awareness and create interest from potential customers To gain national media coverage. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
to secure coverage with national and online media in the run-up to Christmas To encourage more ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
are the nationalities. Right now, British brands represent a relatively safe investment for cash rich Chinese companies ...
PHA Media picked to promote Nicky Clarke hair styling range
14 May 2012 | by John Owens
, which has an agency in Manchester, sought to galvanise national coverage by focusing on an agency based ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
between here and having a multi-national and highly profitable business. It will go through lots of ups ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
and 'lives globally'. First job: Polman wanted to be a doctor, but under the Dutch lottery system, didn ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
calendar of media coverage by the specialist press. A national media relations campaign was then put ... of coverage across national, regional, consumer and online titles, including BBC Radio 2, the London Evening ...
Brand Manager of the Week: Thuy Nguyen
09 May 2012
Describe yourself in three words. Enthusiastic, loyal and happy. What would you be if you weren't a brand manager? A photographer for National Geographic, or I'd work in consumer research. What advice would you give someone starting their marketing career? Work for a brand you ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
