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Beware of bloggers, Dell boss warns conference

by thousands and attracted the attention of national media in both the US and the UK. By the time the print ...

Frank and Borkowski win Virgin pitches

Virgin Media, formed last year by a merger with cable TV firm NTL, has hired Frank PR for a six-figure sum to handle national consumer PR, following a four-way pitch in December. Meanwhile, Virgin Mobile has handed its brief to consumer specialist Borkowski PR after a five-way pitch. Frank is working ...

HP plummets to foot of table as CEO bails out

's National News Index, a measure of media sentiment that excludes stock market reports and passing mentions ...

Campaign: Software group puts piracy on the agenda - B2C Comms

's global evaluation service found mentions of the campaign in four national and seven regional newspapers ...

Campaign: Corporate PR - Microsoft fights negative perceptions

its core business objectives. Harvey was profiled in daily nationals including The Independent ...

Technology: Gadget Revolution

entertainment experience. Seven years ago, if you got a piece of coverage in a national, you'd celebrate; now it ... , with nationals and B2B titles attending a briefing at which the product was linked with Sage's ACT lead ... results. This was sold into rugby magazines and nationals, the latest in an ongoing concentration ...

CAMPAIGN: Tech PR - Absenteeism survey raises Crown profile

until Tuesday 27 May. Press releases were sent to regional, broadcast and national media, each with a ... into Reuters, Press Association and IRN, which feed both national and regional media outlets, and the trade press was targeted on the back of the regional and national coverage. Measurement and Evaluation ...

INTERNATIONAL: Sun appoints Maverick for Canada PR

Maverick, based in Toronto, replaces incumbent agency National PR. The agency will concentrate on a remit to create brand awareness for Sun - better known in Silicon Valley - and increase the profile of the group's Canadian president Stephane Boisvert. 'Sun has great products, but no one knows ...

Brands2Life takes BSA brief to tackle UK software piracy

Fraser said it will target the national press and trade publications in a bid to reach consumers ...

CAMPAIGNS: Technology PR - Profile boost for Network Associates

total of 17 interviews with trade, digital, national and broadcast media. The research was then used ... that potentially reached millions of viewers and computer users. The story's in-depth national showing increased ... successfully acted as predicator and pushed an important national issue back onto the front pages of nationals ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.