ISBA Conference: President spotlights online behavioural ads debate
21 Mar 2012 | by Daniel Farey-Jones
confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...
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Citroën 'footballet' by Euro RSCG London
12 Apr 2012
Euro RSCG combined the football skills of the Arsenal players with a different, but equally athletic, discipline using the principal dancers of the English National Ballet. ...
UM lands Zipcar's £4m planning and buying account
21 Mar 2012 | by Nick Batten
to expanding the service nationally. The hire of the agencies follows Andrew Barclay's appointment earlier ...
Omnicom helps Citroën launch online films for DS5
22 Feb 2012 | by Maisie McCabe
national art house cinemas. This marks the first time that Citro n UK has used social engagement ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
of their objectives by overloading their marketing with content. Hugh Fletcher, national digital manager for Audi ...
The Red Brick Road wins £8m Suzuki account
09 Feb 2012 | by Katherine Levy
for the media account. The Red Brick Road will be responsible for handling Suzuki's national and local ...
W+K Honda campaign lands top Anna award
25 Jan 2012 | by Anne Cassidy
Wieden+Kennedy has won the top prize at the Awards for National Newspaper Advertising for the third
RFU adopts player focus to tackle media setbacks
17 Jan 2012 | by John Reynolds
Following a disastrous 2011 for the national side, Sophie Goldschmidt, RFU chief commercial officer, admitted in an exclusive interview with Marketing that the organisation needed to improve its ... will unveil a series of campaigns this year, including a 6 Nations push. The RFU is focusing on three key ...
Interactive: Twelve ideas for 2012
10 Jan 2012 | by Nicola Clark
as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... to take back our nation and democracy.' The pressure is on UK brands to follow suit. Values ...
Is there a silver lining for brands in the fallout from the euro crisis?
06 Dec 2011 | by Noelle McElhatton
Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation of their national currencies will follow, making imported brands in those countries very expensive indeed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
