Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods
17 Apr 2012 | by Noelle McElhatton
, not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
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Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...
, not least of how their involvement empowers athletes from the poorest nations to take to sport s biggest ...
the support of sponsors "such as Coca-Cola" as many as 170 of the 20 National Olympic Committess would ...
of Health Responsibility Deal, which aims to cut 5bn calories from the nation's daily diet.
confidence among the nation's consumers. "We are creators of demand," he stressed. "We could not be more ...
Soho-based chippy Golden Union is promoting National Chip Week with a spoof of the H&M advert..."forget London Fashion Week, it's National Chip Week . The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week. The ad might not last long ... Bartlett is jumping on the back of National Chip Week with a press campaign for its russet potatoes, which ...
as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... to take back our nation and democracy.' The pressure is on UK brands to follow suit. Values ...
13= The Health Lottery DLKW Lowe 15 15 Littlewoods In-house 13 ...
Spencer, Kellogg, National Lottery and Comparethemarket.com) and losers (Asda, Sainsbury's and The Co ... .22 10 18 National Lottery AMV BBDO/ OMD UK 11 134 20.3 31.87 11 ... . 'We set out this year to capture the mood of the nation and hit the right note with customers, and we ...
Small wonder. For those brands with interests in Europe, it is hard to overstate the potential impact of a single-currency break-up. Not least because if countries leave the euro, a huge devaluation of their national currencies will follow, making imported brands in those countries very expensive indeed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.