Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
with discounts in store of up to 25 per cent. The campaign aims to lighten the mood of the nation ...
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Asda to roll out in-store summer marketing programme
31 May 2012 | by Matthew Chapman
in Britain's history. "It's important to us that we help our customers celebrate the exciting national ...
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...In recent years, store brands have been doing battle with national brands to win over consumers ... consumers have perceived store brands to be the same as or better than national brands on all attributes ... many items the quality of goods was considered to be the same or even better than that of national ...
Hobbycraft picks Euro RSCG to support major expansion
14 May 2012 | by Hannah Crown
demonstrated that it clearly understands our audience and the sector we are in. The agency s national PR arm ... the Manchester office. The national campaign will include showcasing key Christmas items to the press and a ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
between here and having a multi-national and highly profitable business. It will go through lots of ups ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
means "different pharmacies offer different services moving forward". Currently the NHS uses national ...
Starbucks sales boosted by Fairtrade espresso shot
27 Apr 2012 | by John Reynolds
generated tremendous buzz in every type of media and made Starbucks part of the national conversation ...
VCCP Blue picks up Victoria Circle task
26 Apr 2012 | by Jeremy Lee
activity nationally. Albion, McGarryBowen and VCCP have been invited to pitch. Separately, MPG Media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
