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Lottery scratchcards ads put focus on fun

By Daniel Farey-Jones, campaignlive.co.uk 09 March 10, 01:25

for its National Lottery scratchcards that encourages people to 'Put some play in your day'. ... Some PLAY in Your Day' appears on screen and transforms into a 100,000 scratchcard. A second ad ... products", according to Camelot marketing director Richard Bateson. 'Put some play in your day ... National Lottery scratchcard winners every second in the UK. The media side of the campaign is planned ...

Online travel brand launches search for brand ambassador

By Alex Brownsell, campaignlive.co.uk 09 March 10, 11:45

-fareast-language:#0400; mso-bidi-language:#0400;} The national press, radio and digital campaign ...

Saatchi & Saatchi X named best agency at MCCA Awards

By Daniel Farey-Jones, campaignlive.co.uk 05 March 10, 09:44

by the agency for two days and was used to address individual passers-by with messages on the fly, composed by a ...

BBC illustrates the power of the internet in new ad campaign

By Matt Williams, campaignlive.co.uk 04 March 10, 01:20

situations, standing by Barack Obama's side as the US president addresses the nation and appearing ...

Baileys calls global pitch

By Matt Williams, campaignlive.co.uk 04 March 10, 08:00

as she sung the song 'Night And Day' by Ray Charles. The agency also created another TV ad that saw ...

BBC plans to cut output and refocus on quality

By Maisie McCabe, campaignlive.co.uk 02 March 10, 01:58

Radio 6 Music, the teenage focused strands Blast! and BBC Switch, and the national Asian Network as part ... valuable audience. Under the proposals the BBC Asian Network will also close as a national service on DAB and could instead be replaced with a network of part-time local services with some syndicated national ...

DLKW picks up Department of Health dementia brief

By Matt Williams, campaignlive.co.uk 01 March 10, 12:55

". The campaign comes as part of the 150m National Dementia Strategy, launched last year in an effort to make ...

The Sun backs Alton Towers tickets offer with new WCRS ad

By Matt Williams, campaignlive.co.uk 01 March 10, 11:45

for the next 11 days in the newspaper, offering a potential 76 saving if readers collect seven differently ...

Conservatives urge electorate to 'vote for change'

By Arif Durrani, campaignlive.co.uk 01 March 10, 10:39

David Cameron used the Conservative Party's pre-election spring conference in Brighton to launch the new slogan along with the six key themes on which the party intends to campaign. The Tories pledge to tackle the national debt, boost enterprise, make Britain the most family-friendly country in Europe ...