National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented reality campaign starring Wallace and Gromit.
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National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012
Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education and support for the global reduction of maternal mortality, has launched a campaign.
Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
We celebrate a date dear to 'Star Wars' obsessives with a look at the most shared ads tapped from George Lucas's imagination.
The National Trust turns to Facebook for Great British Day Out
01 May 2012 | by Sarah Shearman
The National Trust is launching a campaign that encourages Facebook users to design a 'Great British Day Out', in a drive to target a younger audience by displaying the variety of its venues.
Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing Dreamliner plane.
Weetabix 'dad's day out' by BBH
12 Apr 2012
Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April.
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
. The campaign, created by Aesop, operates under John Smith's "No nonsense" messaging. Outdoor ads use different ...
Newcastle Brown Ale 'no bollocks' by Droga5
03 Apr 2012
as part of its new US campaign, "no bollocks"....Three TV ads in the campaign parody the glamour seen in ads from other brands in the sector, aiming to send up the pretence with its "no bollocks" endline. Charles van Es, the brand director of the Newcastle Brown Ale, said: "With this campaign, we are going to be very honest with our consumers. "Our ...
April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fools' Day yesterday.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
