National Trust calls review of DM account
26 Apr 2012 | by Sara Kimberley
The National Trust is reviewing its direct marketing account as it looks to consolidate its fundraising, membership and loyalty activity into one agency.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.