National newspaper ABC figures for April 2012
11 May 2012
A breakdown of the key figures from the April 2012 ABC national newspaper circulation report.
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The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing.
A breakdown of the key figures from the April 2012 ABC national newspaper circulation report.
I've always had a love/hate relationship with the National Trust. This is based on extensive experience. Since I could walk, perhaps even before then, I was taken round every stately home, castle and ruin in north-west England and beyond.
In the aftermath of SXSW, the new intersection between technology and marketing is something agencies can't afford to ignore, writes Tom Poynter, joint chief executive for London, Iris.
As a VW Golf loyalist, I was pleased to read recently that the advertiser is the most awarded client in the world. Ever. Few brand owners can boast such consistently high quality work.
A breakdown of the key figures from the December 2011 ABC national newspaper circulation report.
The Association of Online Publishers is teaming up with web software creators Mozilla for a 'hack day' event exploring the capabilities of HTML5.
General Electric used a palette of flowers to promote its campaign to reduce carbon footprints. Here's how it painted Van Gogh's 'A Wheatfield, with Cypresses' with live plants.
The 1980s was a time of huge expansion for the Virgin brand, with founder Richard Branson becoming an aspirational personality who has proven an integral part of the brand's development.
Marks & Spencer is using its Facebook presence to target shoppers ahead of Father's Day this Sunday pushing themed products through a new store on the social network.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.