Editor's Comment: Social media's no isolated case
03 Feb 2010
For months now, the sound of marketers excitedly scrawling the words 'social media' on whiteboards and flip charts up and down the country has reached almost deafening levels.
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Jeremy Lee on Media: Thompson's kidding no one
31 Mar 2010 | by Jeremy Lee
The BBC's Strategy Review proposals serve neither its audiences nor its claims to fair competition.
ITV News to rebrand all national news programmes
27 Oct 2009
ITV News is rebranding all its national news programmes from 2 November. It will be supporting the changes with a major marketing push. The new look, by creative agency Bruce Dunlop Associates, includes a revamped studio set, graphics and opening titles. Changes to ITV's twice-weekly evening show, Tonight,...
Tesco Mobile runs national promotion campaign
29 Sep 2009
Tesco Mobile is running a national campaign to promote its unlimited pay-monthly tariff. The activity, created by ad agency The Red Brick Road, includes TV, outdoor, press and radio work. It focuses on the inclusive calls and texts that Tesco Mobile offers its customers for £30 a month.
National Schools Partnership rolls out campaign
11 Aug 2009
The National Schools Partnership will roll out a 'Planet Power' campaign for home-heating brand Baxi into 300 schools next month. The campaign will promote Baxi's commitment to low-carbon energy and encourage children to save energy.
Media: Global continues national roll-out for Heart
17 Mar 2009
Global Radio is rolling out the second phase of its national marketing strategy for its Heart radio brand.
Branding: Brand in the news - The National Trust
10 Mar 2009 | by Annette King, Chief executive, OgilvyOne London
The National Trust is a brand whose time has come. A lot of families will be taking their holidays at home this year, and with the 'micro-break' also in fashion, its opportunities abound.
Digital & Direct: DoH revamps smoking site
24 Feb 2009
The Department of Health plans to overhaul its Smokefree website this year to make it more striking, as part of a drive to encourage smokers in routine and manual occupations to quit the habit.
Branding brief: National Railway Museum hires Clear
24 Feb 2009
The National Railway Museum, based in York, has hired design agency Clear after a pitch to enhance its visitor experience. The project involves a redesign of information leaflets and an overhaul of signage at the museum.
Media: National Trust assigns brief
20 Jan 2009
The National Trust has appointed the7stars to handle its £4m media planning and buying account.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
