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Editorial: No need for confidentiality paranoia

Marketeer s survey (see story page two) into business information leaks is a reminder of the thorny issue of confidentiality. The growing trend for people working on the move via laptops and mobile phones increases the potential for confidential information to be overheard in public places.

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

the nation s TV screens while they re watching Wimbledon? No, says Kolah, and for several reasons ...

FOCUS: EUROLOBBYING - Making a point on many levels - Mulit-level lobbying has come of age as European players get to grips with the complex relationships at state, national, EU and international levels

The recent disagreement between the US and Europe over the dollars 2 billion investment to develop the South Pars gas field off Iran by the French energy group Total, highlights the political risk inherent in foreign investment decisions. While professional political risk analysis can warn of potential...

MEDIA: PROFILE; No anoraks, just boys in the hood: Mark Higham, editor, Escape

The problem with computer magazines is the image. Just picking one up invites an attack of geekdom and there s the strange fear that you will find yourself wearing an anorak by the time you reach page 12.

DIARY: No, Halloween has not come early. ...

No, Halloween has not come early. This wizard, elf and devil are just members of GCI s consumer...No, Halloween has not come early. This wizard, elf and devil are just members of GCI s consumer team using a little magic to win the PR business for Sony s games software giant Psygnosis (PR Week, 12 July). It s a young, trendy company so we knew we couldn t walk in with the usual set ...

NEWS: Harvard is the right component for National Semiconductor

National Semiconductor, the US components manufacturer, has hired Harvard Public Relations as its PR adviser in the UK.

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.