April Fools' Day: Which brands got involved?
02 Apr 2012 | by Daniel Farey-Jones
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fools' Day yesterday.
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Thomson rolls out national campaign for Dreamliner launch
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Thomson, the TUI Travel-owned tour operator, is rolling out a national marketing campaign to back the debut of its Boeing Dreamliner plane.
Tom Kelly - No more cat and mouse
09 Feb 2012 | by Matt Cartmell
Network Rail's director of comms says the Leveson Inquiry is helping to change the way communicators do business. Matt Cartmell reports.
Virgin Atlantic hires National Express Group's Joy Doyle as international PR manager
30 Jan 2012 | by Sara Luker
Virgin Atlantic Airways has appointed National Express Group's head of media Joy Doyle as international PR manager.
National Express shifts focus to CRM
15 Sep 2011 | by Loulla-Mae Eleftheriou-Smith
National Express, the UK coach company, is shifting its marketing strategy to focus on the service and value of its CRM programme, National Express Offers.
Clare Mullin on cleaning out the cobwebs at the National Trust
24 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Clare Mullin, marketing director at the National Trust, has come a long way since cracking Japan for Dyson.
Air France partners with Café Rouge for Bastille Day promotion
30 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Air France has partnered with Café Rouge to encourage customers to travel to Paris over the Bastille Day celebration period.
Appointment to view: On this day 1986 - Richard Branson tops Atlantic speed record
29 Jun 2011 | by Sarah Johnson
The 1980s was a time of huge expansion for the Virgin brand, with founder Richard Branson becoming an aspirational personality who has proven an integral part of the brand's development.
Virgin Atlantic turns to customers to say no to rise in APD
01 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Virgin Atlantic is hoping to get thousands of its customers to support its campaign to halt the Government's proposed rises in air passenger tax.
CREATIVE STRATEGY: Do the boring bits have to be boring? No, says Air NZ
14 Apr 2011 | by Simon Kershaw
It's one of marketing's unspoken truths. There is a glamour hierarchy. Of course, if asked, any professional marketer would claim that they take an equal interest in anything that can build their brand and create shareholder value. Yeah, right.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
