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The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility
the information with brand owners. Indeed, it is important to note that these are early days for the technology ... of Duty, it tracked commentary in the build-up to the launch, on the day of release, and in the aftermath ...
as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...
Should some misfortune, or adverse news coverage, come its way - magnified as it is likely to be these days by social media reputation will govern how much good will or latent trust the company has on which to build its recovery. You cannot calculate a simple relationship along the lines of a ...
for National Statistics. This is not the only challenge that baby ...
When the tabloids jumped on Dominic Lawson's outing of his sister, TV chef Nigella Lawson, as an 'aquaholic' who drinks up to three litres of water a day, it raised the thorny issue of how much water is good for you. The general recommendation has been that about a litre a day (six to eight glasses ...
nation of people who feel inadequate for not being as good as they are told they ought to be, fuelled ... this but today it s OK because this is very high quality/you ve had a hard day/you re helping African farmers ...
of the dedicated range include increased luggage allowance, priority transfers, day-before check-in and dedicated ...
remains a nation of petrolheads, with BMW and Jaguar taking a spot in the Consumer top 10 alongside ... .57 46 RAC 61.48 47 Glenfiddich 61.15 48 The National Lottery 60 ...
these days. Focus-group researchers might argue that a couple of groups in Scunthorpe and Doncaster ... of who actually spends big chunks of their day filling in online questionnaires? Websites such as Moneysavingexpert.com and most national newspapers regularly recommend questionnaire completion as a method ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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