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Think BR: Looking at shopper marketing through a new lens

on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ...

BT to sponsor 'London Live' Olympic entertainment events

London Live , which will take place every day of the Games, will also include live music, sports and entertainment events in Victoria Park and Trafalgar Square. BT signed a deal in 2009 to become the official ... event at a cost of 150,000 per day. Negotiations for the other venues are believed to be ongoing ...

Sainsbury's and DCMS chiefs launch 2012 School Games

-running Sainsbury's UK School Games which ran from 2006-2011. The four-day event will run in May and takes place ...

Interactive: Twelve ideas for 2012

as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...

Coca-Cola brings back Designated Driver activity

Officers, Road Sage, the RAC and the National Union of Student Bars. Partnerships were brokered by 23red ...

Field marketing: Your brand in their hands

Hardly a day goes by without a field marketing agency launching a shiny innovation for checking ... and accurately. You can look at a report on the same day,' adds Gibson. 'When we relied on paper reporting, you ... , as REL can brief tactical workers 24 hours a day when they log in to its online booking and communication ...

Brand Event Awards shortlist revealed

Experience Fashion Corporate Innovations with Swatch Zebra Day The fresh Group with The START ... with Castrol 2010 FIFA World Cup Guest Experience Bamboo Marketing Communications with St. George's Day Game Sledge with O2 Priority 6 Nations TRO with BMW at the PGA Championships 2011 The Brand Event ...

Field Marketing League Table 2011

for brands in 2012. For example, we now have the ability to reach every grocery multiple in the UK on one day ... been the biggest media event of 2011 to date and was the first national event of its kind ...

Marketing's Experiential League 2011

plans to integrate with FourSquare. 'It's early days, but this could give brands the opportunity ... over eight weeks. In the UK there were event days in Eastleigh, Wembley, Milton Keynes, Tamworth ...

Brands play with Wimbledon

." Sony press ads Sony, the electronics manufacturer, is using national press ads in The Independent ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.