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Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

The 'a' word much in evidence amongst marketers these days, is not austerity, but 'agility

P&G to raise $5m for youth sports programmes

13 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

and is helping to develop athletes every day. It aligns perfectly with the Olympic values." Follow Loulla ...

Interactive: Twelve ideas for 2012

10 Jan 2012 | by Nicola Clark

as a modern nation.' Crow characterises the Games as equivalent to '17 days of a royal wedding' a mood of national celebration and recession escapism will present a welcome relief to brands. Whether ... in just nine days. In an age of diminishing profit margins, the continued success of Apple, a brand ...

VisitBritain asks nation to 'share your Great Britain'

06 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

VisitBritain, the tourism body, has today (6 January) launched the latest phase of its 'You're Invited!' marketing campaign, calling upon the British public to invite friends and relatives from around the world to visit the UK.

Coca-Cola brings back Designated Driver activity

08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Officers, Road Sage, the RAC and the National Union of Student Bars. Partnerships were brokered by 23red ...

CSR departments are redundant, says Unilever's Weed

29 Nov 2011 | by Matthew Chapman

, then it's an add-on. "Sustainability is something we do from day to day. Employees who are engaged ...

APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success

25 Nov 2011 | by Staff

Hutchison, COO, APA. "On the day, speakers divulged valuable insights in to how brands could take advantage ...

Creatives should learn the tools of coding to survive

27 Oct 2011 | by Steve Henry

're surrounded by smoke and mirrors. And we hope that one day the bullshit will just magically dissolve. But ... this that prompted some friends and me to set up Decoded, a company that teaches people how to write code in a day (www.decodedtraining.com). It doesn't turn you into a fully fledged developer in one day, of course ...

Wired 2011: a glimpse of the future - without adland

27 Oct 2011 | by Michael Sugden

and business; or, put another way, the future. Over two days at London's St Pancras Renaissance Hotel, Wired ... consumption will become the cornerstone of 21st century capitalism. Two days jam-packed with spectacular ... pointed out: "Trying anything new is always going to be criticised until you wake up one day and you ...

Claire Beale: The art of copywriting is as important as ever

22 Sep 2011 | by Claire Beale

Everyone in adland is writing a book these days. Or thinks they should be. It s quite the thing. Perhaps it always was in an industry like advertising, where ideas bubble, change is constant and creativity is oxygen. So it s perverse that the art of writing advertising copy, writing to persuade ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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